News & Blog


The Italian Villa is delighted to announce the result of the nationwide wedding survey we conducted in January 2017. Over 200 brides from across the UK were asked a series of questions about their wedding, including about the proposal; the planning; and the big day itself. The results were eye-opening!

Each bride was asked 12 questions, broken into 3 sections – click the image on the right to see the full survey results (we’ve included a snapshot of our favourite and the most popular responses, where appropriate)…

Section 1: The Proposal

Q1: Where did your fiancé propose to you?
Our favourite “other” response – “In the kitchen, doing the washing up!”

Q2: Was the proposal in private, in front of friends/family or in a public place?
Popular “other” responses included: On a beach; at the Northern Lights; On top of a mountain; at Harry Potter Studios (with the castle as the backdrop!)

Q3: Do you know the approx. value of your engagement ring?

Q4: How long was your engagement (from date of proposal to wedding day)?

Section 2: The Planning

Q5: Where was the wedding?
Most were near where the couple lived, but over 20% were either elsewhere in the UK or overseas

Q6: How did you find your dream wedding venue?
Popular “other” responses included: Childhood dream venue; Been there for a wedding; Wedding Fayre/Show.

Q7: How far in advance of your wedding did you book the venue?

Q8: How was the wedding themed?
Popular “other” responses included: Fairytale/Disney; Beach/Tropical; Woodland; Christmas

Section 3: The Big Day

Q9: What did you provide guests with?
Lots of details about food & drink provisions

Q10: What entertainment did you choose?
Popular “other” responses included: Singing Waiters; Lawn Games; Caricaturist

Q11: Was your first dance slow & romantic or fast & funny?
The top 6 favourite wedding songs were:

  • Say you won’t let go – James Arther
  • Tenerife Sea – Ed Sheeran
  • The One – Kodaline
  • I won’t give up – Jason Mraz
  • How long will I love you – Ellie Goulding
  • Wonderful Tonight – Eric Clapton

Q12: And finally – what was the approx total cost of your wedding?
1% spent over £35,000, whilst 8.5% spent under £5,000

As the favourite wedding venue in Dorset, The Italian Villa was delighted to put together and collate the results of this survey. We’ll look forward to running the survey once again in 2018 to see if and how trends change.

For the full results (in one handy infographic), click here. For media enquiries, please contact